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In a competitive market, the goal is to earn customer attention and keep it. For decades, businesses have relied on conventional signage to announce their presence, showcase their brand and communicate their offer. A well-designed physical sign is still a foundation of brand image, but the digital shift has introduced a smarter way to do…

Signs are everywhere and all around us. They are crucial in providing us with information and instruction regarding specific matters and directions, and help to keep communities safe and healthy. Signs tell us when to stop, which direction to move in, where to go, and whether we are allowed to enter. They keep us safe…

The basic function of wayfinding signage is to help people navigate their way to their destination. It doesn’t matter whether you are trying to find your way to the bathroom in a restaurant, a specific department in an office building or a disabled parking space, wayfinding signage is there to give you orientation and help…

Not all signs are equal, and to navigate your way through the signage regulations in Melbourne, you need to have a clear understanding of the different types of signs, design standards and the relevant authorities involved. The three relevant authorities are: VicRoads – who are responsible for road signs (including directional signs) and tourist attraction…

A heritage building is a place that is deemed to have significant cultural heritage value, and it will be listed on the Victorian Heritage Register. A building may be considered to be heritage-listed if it holds any of the following: aesthetic appeal, archaeological value, architectural merit, cultural importance, historical significance, scientific importance or social relevance,…

Colour psychology is the study of how colours affect human perception, behaviour and emotions. Scientists have explored how certain colours can influence our feelings, choices and decision-making processes, and the outcome is applied in many areas such as marketing, branding, interior design and therapy. Colours have an impact on our emotions and perceptions; however, those…