Car Wrapping In Melbourne

How a company can foster brand identity with its clients are so numerous today that it can be challenging to know where to begin. Marketing teams all over the globe funnel millions into social media and email advertising, and competition is brutal.

But internet marketing is not always a safe bet for local businesses, and many turn to more traditional methods to get their message across. It’s for these businesses that we offer a service for car wrap in Melbourne.

A Legacy of Bold and Memorable Branding for Car Wrapping

The use of advertising on vehicles is nothing new. For centuries, brands all over the world have used their methods of transport to advertise their businesses. And despite the vast industry for online marketing, branded vehicles are unlikely to be going anywhere any time soon.

As a provider of car wraps in Melbourne, we are part of this tradition. There are many reasons why it will always help to promote your brand:

• Constantly Messaging

Wherever your wrapped vehicle goes, it will be seen and noticed, primarily if it benefits from bold and exciting branding. Whether in motion or parked up, your message is going to be spread wherever the vehicle goes.

• Durability

In the case of vehicle wraps in Melbourne, this type of branding can last for a long time. The materials we use are developed for Australian weather so that the colours won’t fade or crack.

• Targeted Audience

The beauty of a branded vehicle is that you can decide which areas you want to target with your message, unlike billboards or stationary signage. Whether it is for a local plumber or technician or if you are an estate agent looking for new business, you can choose where and when people see your message.

• Untargeted Audience

Of course, the reverse is true as well. As you travel in your branded vehicle, you never know what kind of people take notice of your messaging, and you may reach a demographic you have previously untapped!

Furthermore, if you are a business that uses many company cars, you can multiply your reach by wrapping your entire fleet. It means you can provide transport for your employees and potentially grow your business as you do so!

We offer a full range of car wraps and vehicle signage options and have worked with corporate and franchise fleets, single-vehicle full body wraps or simple decals and car stickers. We have a considerable amount of experience working on promotional campaigns and brand identity initiatives, and there is a high chance that you have seen our work all over the country. What’s more, it is a comprehensive service, and we offer not only the car wrapping itself but also help through the design process.

What Kind of Car Wraps Branding can I create?

Over the years that we’ve been providing car wraps to Melbourne, we’ve picked up a few ideas on how you can make the best of your branding and designs for your vehicles. All marketing imagery should be carefully thought out to make the most significant impact on your audience, but this is especially true of vehicle wraps. Your audience may only have a few seconds to take in your message!

• Layout

This will very much depend on your vehicle, and when you first start looking at images, logos, or information you want to get across, you will have to plot out where they sit to make an impression. Some vehicles might be parked in a particular spot for a long time, so you may want the most important information on the back screen or side panels at eye height so people can read them.

• Design

You will likely already have a brand identity, an image, or a particular insignia that identifies your company. You will now need to think about how it will translate to your vehicle, whether there are some elements of it that will need to be modified in order to be recognisable, or even if it will be more useful as a less significant feature.

• Text

This is possibly one of the most important features you should be thinking about when looking for car vinyl wrap in Melbourne. The font and style of the text need to be bold and memorable, and, most critically, that it is readable at a glance. You should also think about what you need in your text, bearing in mind that most passers-by will only have an instant to take in your information.

• Colours

As with all marketing, colours play a massive psychological role in brand identity. But like text, choosing the wrong colours can make your message illegible. Too bold, and the colours may distract from the text. Too dull, and the vehicle will not be eye-catching enough to get a response.

Thankfully, if you haven’t much of an idea of what kind of design and branding will work on your vehicle wrap, not only do we apply the wrap, but we have a great team of highly creative graphic designers who have a wealth of experience when it comes to layouts, colours, and text on vehicles.

Car Wrapping with Guaranteed Durability

It’s not just the artistry of our designs we are known for, of course, but our faultless workmanship, as well. Our expert technicians work with a range of materials to make sure your car signage is both durable and effective. In fact, we are so sure of the quality of our vinyl graphics and digital prints that we offer a warranty of the signage for between 3 to 5 years.

Get in Touch for a Free Car Wrap Quote Today!

If you’re ready to take advantage of the benefits of a vinyl wrapped vehicle service, you are only a few clicks away from finding out how we can help. Follow the prompts on our site to either speak with one of our specialists or request a free, fixed-price quote for your new vehicle signage. We’ll ask you for a few details about your business and what kind of signage you would look for, and then when you’ve settled on a price and service, we’ll get started on the best solution for you! Start right now – there’s nothing holding you back!
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